Two Concepts It Makes Online Store Websites Effective

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Understand the 2 concepts before creating an online store website that suits your needs in online sales.

Online store website is one of the musts made for online business entrepreneurs. There is  8 Benefits of Having an Online Store Website   that rests on how important the traffic needs of visitors so that your product can be seen and finally closing.

Ideally, what kind of website should be set up to fit the online store standards. According to Sukarto Sudjono, a digital marketing expert, consisting of two online store website concepts that can be the foundation to create your online store website that is allegedly very effective to develop the online selling business in the long term.

Two Online Store Website Concepts

Website-specific products

This means creating an online store website with a specific product sales format in a niche (category). The point is made as simple as possible, ranging from the focus with few products and the purchase process is not complex so that the online store website infrastructure does not need to be complicated and sophisticated.

In principle the website with this concept is  a small start , from which small will then develop larger along with your understanding, learning and commitment from you personally.

Example:Not a few people decide to name the domain of their online store website with the name of the product they sell, such as 'cool shoes', 'leather jacket shop', 'hair grower', and others.

The advantages:

The website is easier to create because in the creation of the website, this way will focus more on the product, just need to mengulik advantages and all things about the product only.

Specific product websites have high conversion or High Conversion Rate so it only takes a few visitors for sales to occur. This is because the specific product's website focuses on related products that are being searched for by visitors, so there is not too much  distraction  that causes people to delay purchases. Of course this is assuming the layout shape and the essential elements to make high conversion is on your website.

It's easier to rank and go to page one on Google . In accordance with its function, a website with a specific product concept is the right step of the target because there are things that can be arranged and optimized in specific product websites making it easier to rank and enter page one on Google. When that happens, you can get free traffic (free traffic) for months and even years into the future.

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Disadvantages:

Usually customers do not know you are selling other products. The customer only remembers the domain address because you are selling the product, for example: your domain is called a cool shoe, which is captured in the customer's mind is that you only sell shoes, and you also sell accessories and other shoe accessories so that the customer will find the equipment in the store other.

The customer does not remember the address of your product website because it only remembers the purchased oriduk but does not remember the website address and often the difficult consumer visits back to your website.

Not build a brand to grow and popular, whereas branding is very effective for the long term. Branding or brands will be easier to remember and known.

Overwhelmed by the hassle of maintaining many websites, this way you are required to create a website on every product you sell.

Brand-Based Website

This means using a brand name for the domain name of the online store website itself. The effect will make your brand become remembered by others and popular.

One of the characteristics is to sell muti products as well as lazada that sells a variety of products but still stand out with the brand name so that customers buy a camera in lazada, will not call it 'shopping in camera store anu' but still call it 'shopping in lazada'

But that's Lazada, E-Commerce is great. Will it be the same with your small online store?

So it is advisable to build a website store based on brand store in one category only, meaning even though you sell many product but try still in one product category.

For example selling Muslim fashion so in addition to selling Muslim clothes, you can sell a veil, Muslim clothes and other children, which still fall into the category of Muslim fashion.

Advantages of online store website with brand basis

Customers know all the products you sell , meaning they will not look to other stores to require a product. Even build consumer confidence in your brand.

The name / website address of the brand is easy to remember because it tends to be short.

Brand store websites usually have good format tools and features for systematic operations , such as tagging out-of-stock products, or other systematic, systemic features.

Deficiency

The process of making the website is not simple ; the process is like running a marathon, there's always something that needs to be improved and improved.

Low rate conversion rate . Exactly expressed by experts that the success of a sale is traffic into a conversi, meaning after a high visitor then convert visitors into buyers, only online store website must be smart to make conventions from the look and performance of the online store website itself, not a few visitors who cancel the intention of buying in your store because of confused reasons to choose the product because you do not make systematic on the layout of the website or based on the website content.

Thus the concept of building an online store website. So, which concept is more suitable for creating your online store website?