In online business / internet marketing, many methods are often used by the internet marketers in marketing their products. Starting from Affiliate, Publisher, Online Store, and there is also a fairly old method but still work until now, that is Email Marketing.
Interestingly, Email Marketing is one method of marketing on the Internet that we can control and we have so that in its use we become more flexible and can be easily optimized because the data we own.
In the use of Email Marketing, it usually requires an Autoresponder software to manage email lists and automate our work, such as: Sending an email automatically after registering, scheduling email delivery up to 30 days ahead, segmenting our customers, and more.
Autoresponder is also usually responsible for the speed and accuracy in sending email, so that when your customer email list has reached 100,000 then a good autoresponder can send email to all your customers within minutes.
Before learning Email Marketing deeper, it's good to know the terms of Email Marketing that you often meet, so you will not be roaming when you start using it.
AUTORESPONDER
A system / software that allows you to create serial emails triggered by certain events that are sent
BOUNCE
The term used for failed emails is sent. Usually on the report there istilat Bounce Rate, the email data failed to send from many email list.
SOFT BOUNCE
Soft bounce refers to the failure of a sent email caused by temporary problems such as full recipient storage capacity, down or offline recipient email servers until email messages are too large.
HARD BOUNCE
Hard bounce is a term that indicates the reason an email failed to be sent. Generally this is due to email address writing errors, the absence of the destination email address until the recipient's email server is blocking incoming email.
BROADCAST
Broadcast email is the method of sending an email to a group of people (list) at a time.
CAMPAIGN
A series of emails sent to the list within a certain time frame.
CLICK RATE
Percentage of clicks from a sent email divided by the number of emails sent.
OPT-IN
Is a term used when someone gives permission to subscribe email from the sender.
SINGLE OPT-IN
An email subscription method in which an email address is added to a List without requiring the recipient to confirm first.
DOUBLE OPT-IN
In contrast to Single Opt-in, email recipients will be required to confirm by pressing the link on the confirmation email before the data is considered valid.
OPT-OUT
Is the term used when the email recipient decides to stop receiving emails from the sender.
HTML EMAIL
Email provided HTML format (HyperText Markup Language) which allows you to insert images, change colors, letters and make the look of the email more interesting.
LANDING PAGE
Simply landing page is a page where visitors arrive after clicking a link. Generally landing pages are designed specifically for a specific purpose such as selling a product or service.
LEAD GENERATION
A campaign strategy designed to generate potential buyers.
LISTS
A group of contacts that will receive emails you send.
OPEN RATE
Open rate is the number of percentage of emails opened in a campaign divided by the number of emails sent to the campaign.
SEGMENTS
Displays parts of List that meet certain criteria.
A / B TEST Email Marketing
A campaign type that lets you create multiple variations of the same email to determine the best option. Generally the email title, the name of the sender and the delivery time in the test.
Those are some basic terms in email marketing that we often encounter in email marketing. Of course, by reading and understanding istihal term in email marketing above can give us ease in doing email marketing activity.
Good luck!
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